FENDI consolidates its relationship with the world of Limited Edition Design by partnering with the New York based architectural studio Aranda\Lasch with a two-step project starting at Venice Biennale of Architecture in August 2010 and seeing its completion at Design Miami/ in December 2010. At the Venice Biennale of Architecture, starting on August 26th, FENDI will be supporting the installation the architectural duo have been commissioned by the Pritzker Price Winner and Biennale Curator Kazuyo Sejima. The installation, called Modern Primitives, explores technological sophistication with hand-crafted elegance. Modern Primitives will be an installation composed of foam structures, derived by small primitive pieces connecting into larger ones that can be sat on, leaned against, held in one’s arms. This setting will describe a space of dialogue where events and conversations are conducted, recorded and broadcast. The installation site will be located at the end of the Arsenale. The result is a multiple level installation that will find its ultimate essence and completion in the Miami part that will embody and sublimate the world of design, fashion, art and architecture.